Tuesday, June 20, 2006

Coca-Cola Bottle World Cup Edition

As the official partner of the 2006 FIFA World Cup, Coca-Cola came out with the limited edition of their plastic bottle during the course of the World Cup period.



Apparently it was inspired by the golden Cup itself, but honestly all they did was to spray-paint the bottle in dull-looking gold. WTF was my initial reaction. Nonetheless, voila! That should help improve sales....





Then again, with the golden-bottle, I can imagine stuff like this...


















Seriously.

References:
'Cafu' picture taken from: http://www.worldcupjapankorea.com

4 comments:

chloe said...

eeek. is that gold at all?? yuck.

but footie mad guys are usually too blind to care. it worked, as you proved. =P

Sigmoid said...

when u come back to kuching, pack one of those for me ya... :o) thanks!!!

saykhia said...

Advertising gimmick. Peh. Coca-cola is resorting to cheaper and cheaper tricks.

Ah_Mike said...

Chloe: Well...isn't that a good thing??? :P

Sigmoid: Can do......but now it's kinda hard to find these bottles...

Saykhia: Well, Coca-cola is actually struggling in marketing you know...